What Is Davines?
Davines is an Italian based, high-end hair care product line founded in 1983 by the Bollarti Family. Their goal is to provide high quality environmental friendly products by using the best natural ingredients designed to provide customer satisfaction.
Within three decades this family business has expanded to over 75 countries, thousands of salons, and hundreds of hairdressers worldwide. Davines has headquarters in Parma, Italy and four international cities: New York, Paris, London and Mexico City.
Sustainable Beauty
Davines top priority when creating hair care products is sustainability. Their vision of sustainability can be arranged in four principles:
- Commitment to minimizing the impact on the environment
- Providing effectiveness of our products and the safety of our customers with the help of the use of natural ingredients and the enhancements of cosmetic technologies.
- The freedom of creation. Davines decisions are led by intuition as opposed to calculation
- Maintaining a professional environment and homely place where one can develop themselves and create sincere relationships based on transparency and collaboration.
Davines is so passionate about environmental sustainability that 1% of each sale made is donated to environmental charities.
Product Line
Davines offer a variety of hair and body care products suitable all types of needs.
Essential Haircare
The Essential Haircare line focuses on eight functions: nourishment, hydration, volume, shine, protecting, elasticity, smoothness and daily care.
These products are created with local ingredients from Italian Slow Food Presidia Farms, which contributes to biodiversity for the planet. This line offers shampoos, conditioners, hair masks, hair lotions, hair mists, and hair shields from eight different sub-brands:
- Nounou –ideal for colored hair
- Momo – ideal for damaged and/or extremely dry hair
- Dede –give the hair extra shine and sheen
- Love –ideal for frizzy and unruly hair
- Love Curl –ideal for wavy and/or curly hair
- Solu –ideal for all hair types
- Melu –ideal for long and/or damaged hair
- Volu –ideal for fine, thinning hair
Pricing
With the exception of the hair creams and potions that are priced at a flat rate of $25, there are two order sizes for each of the products in the Essential Haircare line. The pricing for the 75 milliliter bottles:
- Shampoo: $11
- Conditioner $13
- Hair Mask $13
- The pricing for the 250 milliliter bottles:
- Conditioner $30
- Hair Mask $34
OI
The OI line a Davines best-seller. It contains products for one’s daily grooming routine and style enhancers. All of the products in the OI line are formulated with roucou oil which adds extra shine and softness while detangling hair.
The line also consists of body care products that result in softer and smoother skin. These products are suitable for hair and skin types. The following products and pricing for the OI line consists of:
- Award Winning OI Shampoo. $14 for 90mL, and $29 for 280mL
- Award Winning OI Conditioner. $15 for 75mL,and $36 for 250mL
- OI Body Wash for $25
- OI All In One Milk (heat protecting hair mist); $17 for 50mL and $32 for 135mL
- OI Absolute Beautifying Potion; $23 for 50 mL and $44 for 135mL
- OI Body Balm for $40
- OI Hand Balm for $25
Natural Tech
Natural Tech is a program of solutions that target hair and scalp problems while bridging sustainable beauty practices. Customers have the ability to design their own hair program based on their hair length (short, medium, long), hair status (brittle/damaged, thinning hair, oily hair, dandruff, sensitized hair, environmentally stressed hair), and hair type (coarse, fine, medium).
After creating a search criteria to determine the best haircare products, customers will fine which of the 20 Natural Tech products will work best with their hair.
Alchemic System
Similar to the Natural Tech hair care line, the Alchemic System is specifically designed for those colored hair. This specialty line was crated, because color treated hair is prone to more damaged and dryness compared to non-color treated hair.
Shoppers also have the opportunity to use a search criteria based on hair length, status and type to find which products are suitable for their needs.
Authentic Formulas
Authentic Formulas is a line of products designed for the skin, face and hair. Each of the products in this collection are made from 98% natural ingredients, and they are free from parabens, silicones, and artificial colors. The four products in this line include:
- Authentic Cleansing Nectar –a mild safflower oil based paraben shampoo. Priced at $28.50
- Authentic Moisturizing Balm –a moisturizing conditioner. Priced at $26.50
- Authentic Nourishing Oil –a mixture of sunflower, sesame, jojoba, and carthame oils. Can be used on both the body and hair. Priced at $44
- Authentic Replenishing Butter –a moisturizing hair and body butter. Priced at $38.50
SU
SU is a line of skin and hair products dedicated towards protection from the sun. This product line consists of five products:
- SU Hair & Body Wash –a moisturizing shampoo and shower gel designed to cleanse the hair and body after sun exposure. Prices: $11 for 75mL and $24 for 250mL
- Su Hair Mask –anti-aging treatment to replace softness, moisture and shine to the hair after sun exposure. Priced at $27.50
- Su Aftersun –a moisturizing cream designed to restore moisture and a sense of coolness to the skin after sun exposure. Priced at $25
- SU Milk – a leave-in treatment that contains UVA and UVB filters; it offers protection during sun exposure and maintains moisture and softness. Prices: $15 for 75mL and $29 for 135mL
Hair Refresher
The Hair Refresher is hair mist that is designed to cleanse the hair without using water. It creates full-bodied volume to the hair without feeling heavy, and it leaves a fresh smelling scent as if the hair was just washed. A 150mL spray bottle is priced at $28.50.
Disclaimer: this product is deemed unsafe to travel by air, so this should not be taken while traveling airborne.
Conclusion: Is It Worth It?
Davines hair care lines all appear as legitimate, natural hair and body care products. The product line reflects the core values of the company by being environmentally friendly and charitable. For this reason, Davines is strongly recommended.
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